Pre-show DESTINATION REVIEW: The Baby Show with Made For Mums at the NEC Birmingham

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Destination review The Baby Show with Made for Mums, NEC Birmingham
pre-show destination review. The Baby Show with Made For Mums, NEC Birmingham
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The Baby Show with Made For Mums

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The Baby Shows – Olympia and ExCel Baby Show Information

I am very excited to be working in collaboration with The Baby Show with Made for Mums, Clarion Events and Stature Public Relations, in order to blog at the NEC Birmingham event, which is taking place from 17th – 19th May 9.30am –; we will be there on the 19th if you fancy a chat. The Baby Show also has a show at Olympia, London from 18th – 20th October 2019 and ExCel, London from 28th February – 1st March 2020. See here to find out what will be happening. See here for what they got up to from 1st – 3rd March 2019 at the most recent event.

The Baby Show with Made For Mums, NEC Birmingham

Information from The Baby Show website: Welcome to The Baby Show, the UK’s leading pregnancy & parenting event series, taking place annually in three locations and attracting a combined audience of almost 70,000 visitors.

A unique family-friendly shopping and advice experience, the show features 1000s of products and 100s of brands and the opportunity to hear from and meet some of the UK’s top parenting experts.

From pushchairs to nursery ideas, maternity fashion to healthcare, our experts are on hand to help you make the right choice for your growing family.

First time visiting a baby show – check out the benefits

Doesn’t The Baby Show sound exciting?! There is just something about a baby show that makes you feel all warm and fuzzy inside…no, just me? Well, at least it makes you feel in control of what you are buying. Being able to see and feel the items on sale, rather than trying to gauge them on a computer screen, is priceless. You can really get a feel for their quality, value for money and whether they are a good fit for your home. Most importantly, it allows you to make a more informed decision on whether you are happy that your precious baby or child is going to be using that product.

Furthermore, if, like us, you have an independent toddler (read: demanding toddler), then it is important that they get their own opinion (why didn’t I figure this out before we ended up with a cupboard full of unused baby items). Ava loves picking up items and discussing them with me. At first, when she was younger, the discussion was mostly her wanting it and me saying no, we don’t need it. But now, if I tell her we need a certain item, she will look at all the possibilities and choose one based on things I may have mentioned are important, or things she considers important (is it pink is the top question). This is something that is much easier to do at a show rather than online.

Experts and products all under one roof at The Baby Show

Another bonus is the amount of experts that are there for you to chat to and take advantage of the fact they are all their to support you. Whether it be the organisers, the stall holders, the sponsors or the guest speakers – they all bring their own expertise about parenthood, childhood and/or products. Lots of online shops also have high street stores too, or sell in other retail stores, but there is something satisfying asking an expert at a show, because they are clearly passionate about the brand and you can be confident that they know what they are talking about.

The idea of everything all under one roof is also a massive bonus. No trawling round every shop on the high street or looking through countless websites, just walk from stall to stall to look at, try out and compare products.

Ticket prices and packages at The Baby Show

As well as your normal tickets, there are also amazing ticket packages in collaboration with some top brands attending the show.

Information from The Baby Show website:


If you have a ticket enquiry, please call 0871 231 0844. Calls cost 13p per minute plus your phone company’s access charge.

The Baby Show NEC Advance Ticket Box Office closes Thursday 16th May 2019, midnight. T&Cs apply.

Advanced purchased tickets are £14.70 on Friday or £15.70 on Saturday and Sunday, for adults. Children 14 and under are FREE but still need a ticket. On the door tickets are £20 every day, so well worth buying in advance.

If you want to take your time and go for all 3 days, then tickets are £28 (in advance or on the door), such a bargain!

Bespoke ticket packages exclusive to The Baby Show

These are selling out quickly, so hurry!

Tommee Tippee package

Tommee Tippee logo for the The Baby Show with Made for Mums, NEC Birmingham
Tommee Tippee logo. Picture courtesy of and

Along with 2 adult entry tickets to the day of your choice, at an exclusive to the show price, you can get one of the following:

  • A Perfect Prep Day and Night,
  • Healthcare kit,
  • Express and go breast pump starter set
  • Complete feeding kit
  • Advanced anti-colic newborn starter set
  • Closer To Nature advanced anti-colic complete
  • Closer To Nature newborn starter set
  • Sangenic Tec nappy disposal system starter kit

Click here for information and prices.

NCT Class package

NCT logo for the The Baby Show with Made for Mums, NEC Birmingham
NCT logo courtesy of

Prepare for birth and early parenthood by booking onto their 45 minute classes run by NCT practitioners. Along with 2 adult tickets to the day of your choice, you can choose to participate in 2, 4 or 6 NCT class places for an exclusive to the show price. If you do not want to book a package, you can also book a single class for £15 on top of the normal ticket price, or book upon arrival at the show, but they are on a first come first serve basis. The classes you can choose from are:

  • The new parent survival guide to practical baby care
  • a step by step guide to breastfeeding
  • the expectant parent essential guide to crying, calming and sleeping
  • labour and pain management techniques

Click here for information and prices.

Made for Mums’ package

Along with your ticket price, you can also get a Made for Mums’ goody bag worth over £30 for just £5! You will have to buy your own or wait for our post-show blog to find out what is inside! So WATCH THIS SPACE. To order you bag, buy your tickets and click the option in the drop down menu.

Gro Company package

Gro Company logo for the The Baby Show with Made for Mums, NEC Birmingham
Gro Company logo courtesy of

Along with 2 adult tickets for the day of your choice, you can also get one of these products at exclusive to the show prices:

  • Bennie the bear Groswaddle
  • Poppy the penguin Groswaddledry
  • Jungle Animals Groswaddle

Click here for more information and prices.

Shnuggle packages

Shnuggle logo for the The Baby Show with Made for Mums, NEC Birmingham
Shnuggle logo courtesy of

Along with 2 adult tickets for the day of your choice, you can also get one of these products at exclusive to the show prices:

  • Shnuggle bath bundle – bath and wishy bath toy
  • Shnuggle blanket
  • BumGo

Click here for information and prices

You can use Emma’s Diary shop and drop and collect by car service for your ticket package purchases as well as any other purchases you make during the day. It’s free and it will make you feel like you’ve got your own personal concierge (well, yours and thousands of others, but still, no need to carry things round if you don’t have to).

What to expect at The Baby Show

Made For Mums’ buggy testing track

made for mums logo for the The Baby Show with Made for Mums, NEC Birmingham
Made for mums logo courtesy of

This is genius. I remember when we bought our first pushchair; Geoff explained that we wanted an all terrain buggy as the grandparents lived in the countryside and we lived in the city. The shop assistant assured us the one she was showing was an all terrain one, and that we could happily try it out around the shop (you know, the lovely, smooth carpeted, all one level, shop!) One week in the country and the front wheel was ruined! All shops need a buggy testing track, although I can already see the dad’s racing each other up and down the hills.

made for mums buggy testing track for the The Baby Show with Made for Mums, NEC Birmingham
Made For Mums buggy testing track courtesy of

Most people these days buy their buggy’s online, and as you can’t test prams out on a computer, this is so helpful. The Made For Mums experts will be on hand to talk you through the prams on show; there will be ones for all styles, families and budgets. So go along and push them, fold them, turn them and park them on the various track surfaces.

Daisy first aid demonstrations

daisy first aid logo for the The Baby Show with Made for Mums, NEC Birmingham
Daisy First Aid logo courtesy of

As well as being a guest speaker at the baby show (see here for guest speaker section), Jenni Dunman and her team are giving FREE first aid demonstrations offering invaluable first aid advice and tips for all parents.

I’ve been in an emergency situation once with Ava, when she was 2. She started choking on a piece of popcorn. Thankfully, I had been on a baby and toddler first aid course and knew exactly what to do. After seconds (it felt a lot longer), Ava was perfectly OK and asking for more popcorn and could I rewind the part of the film she had missed!

These sessions are so important, so pop along to one of Daisy First Aid’s FREE 20 minute demonstrations to learn and practise yourself. The places are limited across the 3 days so pop along early and get signed up.


The demonstrations that are on offer are:

  • general first aid talk
  • choking
  • febrile seizures and fever
  • CPR
  • meningitus

Click here for information and times

My first Ducati riding experience with Peg Perego – stand G90

Peg Perego logo for the The Baby Show with Made for Mums, NEC Birmingham
Peg Perego logo courtesy of

What???!!! This is amazing. I want a go. Geoff wants a go! Heck, even Rafe wants a go. Why oh why are we not taking Ava, then we could have actually had a go (because she wouldn’t get off the bike, let’s be honest!)

Peg Perego always offer a family favourite interactive toy experience, but this year children and toddlers as young as 2 can have a go on the 6v Desmosedici or Scrambler Ducati and the slightly older children can have a go on the 12v Ducati Hypercross and GP models (do you think they mean dads?) on the specially designed track.

One-to-ones with the experts

Get a FREE personal consultation offering support, information, and advice at the ‘One-to-One with the Experts’ area.

Pregnancy, Baby & Parenting experts will answer your pregnancy and parenting questions throughout the show. Just head over and book a 15 minute appointment. These are on a first come first serve basis, so book early.


Topics are on offer are:

  • birth,
  • breastfeeding,
  • bottle feeding,
  • sleep,
  • routines,
  • maternal health,
  • weaning,
  • teething,
  • colic,
  • skincare
  • development
  • Pregnancy and postnatal fitness


Experts include:

Click here for information and times.

On the stage with Made For Mums

made for mums stage for the The Baby Show with Made for Mums, NEC Birmingham
Made For Mums stage courtesy of

As well as the great shopping and the experiences listed above, there will also be an exciting line up of guest speakers and experts. They will take to the stage across the 3 days and cover topics such as, sleep, birth, breastfeeding, weaning, health and well-being. Celebrity parents will also share their real-life experiences of being parents.

Guest speakers and experts

At the time of writing, the confirmed speakers are:

Live on stage topics

The Made For Mums’ stage, at the time of writing, will showcase the following:

  • Baby first aid
  • Buggy buying guide
  • Fashion and innovation show
  • breastfeeding – how it works and what if it goes wrong
  • Common childbirth concerns and how to solve them
  • Becoming a dad: Expectations Vs. reality
  • How to wean masterclass
  • Sleeping soundly: How to get the best from your baby’s sleep
  • Postnatal fitness: What they don’t normally tell you
  • How to approach birth with positivity and confidence
  • Your highly evolved baby and sleep
  • Breastfeeding: Everything you need to know
  • Nourishing your mind and body in motherhood
  • Postnatal fitness: What they don’t normally tell you
  • What your body needs to get physically ready for birth and for postpartum recovery
  • Question and answer sessions

Click here for the live in stage timetable

Sponsors and partners of The Baby Show

Pictures courtesy of

Exhibitors A-Z

BOLD: Sponsor/partner

*: all at Baby Planet A20

  • ABC DESIGN*. Stand: A20
  • AMAWRAP. Stand: D44
  • AQUA WIPES® Stand: F85
  • ARK. Stand: D27 & G34
  • ASDA – LITTLE ANGELS. Stand: G40
  • BABABING! Stand: D60
  • BABY PLANET. Stand: A21
  • BABYBJÖRN * Stand: A20
  • BABYSTYLE Stand: A20 & E45
  • BABYZEN* Stand: A20
  • BAMBO NATURE Stand: D20
  • BEAMING BABY Stand: D24
  • BEBYLUX * Stand: A20
  • BIZZI GROWIN Stand: F53
  • BLOOM * Stand: A20
  • BLUEBELL Stand: D35
  • BOORI * Stand: A20
  • BOPEEP Stand: C64
  • BOWTEES Stand: G73
  • BSENSIBLE Stand: C41
  • BUGABOO *Stand: A20
  • BUGGYBABY Stand: C26
  • BUMBO Stand: C26
  • CABOO* Stand: A20
  • CAR SHADES Stand: F82
  • CASADA Stand: F68
  • CELLS4LIFE Stand: G60
  • CHEEKY WIPES Stand: G76
  • CHICCO Stand: E30
  • CHILDS FARM Stand: F60
  • CLICK HEAT Stand: D14
  • CLOSE PARENT * Stand: A20
  • COSATTO * Stand: A20
  • COSTCO Stand: D62
  • CRUMBS AWAY Stand: G77
  • CUDDLEDRY Stand: C30
  • CUSTOM GIFTS Stand: G39
  • CYBEX * Stand: A20 & F20
  • DAISY FIRST AID Stand: G42
  • DAISY MELTS Stand: E82
  • DALIN Stand: F81
  • DDROPS Stand: F91
  • DR. BROWN’S Stand: G63
  • EASYTOTS Stand: F86
  • EGG * Stand: A20
  • ELVIE Stand: G65
  • ERGOBABY Stand: G70
  • ERGOPOUCH Stand: C26
  • FLAPJACKERY Stand: E81
  • FREERIDER Stand: D29
  • GAIA BABY * Stand: A20
  • GOUSTO Stand: F90
  • GUIDE DOGS Stand: C82
  • HARRY & ROSE Stand: C60
  • HEY MINDY Stand: C8
  • HIPPYCHICK Stand: F69
  • HOTTEA MAMA Stand: G45
  • HOUSE OF HURRAH Stand: F92
  • HYBRID * Stand: A20
  • ICANDY Stand: A50
  • ICKLE BUBBA * Stand: A20
  • INVICTUS BABY Stand: D60
  • JANÉ * Stand: A20
  • JOIE Stand: E50
  • JOOLZ * Stand: A20
  • KENDAMIL Stand: F90
  • KERIKIT Stand: C24
  • LELLO Stand: G67
  • LIDL
  • LIFESEARCH Stand: F71
  • LILY & RIBBON Stand: F72
  • LITTLE ACORNS * Stand: A20
  • LITTLE LUCYS Stand: F77
  • LITTLE POPPETS & CO Stand: G20
  • MAM Stand: F40
  • MAMA DESIGNS Stand: C52
  • MAMA MIO Stand: G84
  • MAMAS & PAPAS * Stand: A20
  • MAXI-COSI * Stand: A20
  • MEDELA Stand: F80
  • MEE-GO * Stand: A20
  • MILLIE & RALPH Stand: C22
  • MILTON Stand: G80
  • MIMA * Stand: A20
  • MINI ROYALS Stand: D26
  • MOBY * Stand: A20
  • MOUNTAIN BUGGY * Stand: A20 & G69
  • MUM & YOU Stand: F88
  • MUNCHKIN & BEAR Stand: C70
  • MUSLINZ Stand: C65
  • MUTSY * Stand: A20
  • MY BUGGY BUDDY Stand: G69
  • NCT
  • NATURALLY BABY. Stand: F65
  • NOORDI * Stand: A20
  • NOURISIL™ MD Stand: C14
  • NÛBY Stand: F20
  • NUNA Stand: E48
  • OBABY * Stand: A20
  • OWLET BABY CARE Stand: F64
  • OYSTER * Stand: A20
  • PEG PEREGO Stand: NEC: H20
  • PHIL&TEDS * Stand: A20
  • PODDLE POD Stand: C54
  • POORLYBOO Stand: F66
  • POSY & BEAU Stand: G58
  • POURTY Stand: C39
  • PREGNACARE Stand: G71
  • QUINNY * Stand: A20
  • ROMA Stand: G32
  • SHNUGGLE Stand: D13 & G44
  • SILVER CROSS * Stand: A20
  • SKIP HOP Stand: E80
  • SLEEPYHEAD Stand: C26
  • SNÜZ * Stand: A20
  • STAR & SNUGGLES Stand: G46
  • STOKKE® Stand:  F30
  • STUCK ON YOU Stand: B62
  • THE DADDY BAG Stand: F67
  • THE GRO COMPANY Stand: H35
  • THE PUD STORE Stand: C40
  • THULE * Stand: A20
  • TOMMEE TIPPEE® Stand: H35
  • TOO MUCH CUTE Stand: C53
  • TULA Stand: G70
  • TUMBLE TOTS Stand: F62
  • TUTTI BAMBINI Stand: E70
  • VENICCI Stand: G10
  • VOLVO Stand: H10
  • WATERWIPES Stand: G10
  • Z-O-E Stand: G74
  • ZIGGLE Stand: D10

Exclusive show product launches

One of the great things about baby shows is that brands love to launch their brand new products there as they get to advertise them to their target audience (that’s you!), demonstrate how they work and let parents try the product for themselves. Here will be lots of exclusive product launches at the show. Here are a few exciting ones that you will want to come and see.

For summer travel:


Stokke logo
Stokke logo

Stokke will be launching the Stokke Beat stroller. It is small but mighty; the compact, lightweight, effortlessly nimble stroller, ticks all the boxes. It is perfect for city life designed to be maneuvered, folder and lifted with ease.
Stand F30. (paraphrased from Stokke’s press release).

Bizzi Growin

bizzi growin
bizzi growin

Bizzi Growin will be launching the POD Travel changing bag. The unique fold out crib section is quick and easy to use, perfect for overnight travel. No need for bulky, heavy travel cots, just grab the bag and go.
Stand F53. (Paraphrased from press release).

bizzi growin cot
bizzi growin cot


chicco logo
chicco logo

Chicco is launching their Trio Best Friend, a smart and easy to use travel system. It offers a smooth drive, forward and rearward facing in one simple move, and can be folder with one hand. As a car seat, it is easily installed and can be adapted easily into a lightweight and functional carrycot. Stand E30. (Paraphrased from press release)

chicco pram
chicco pram

Skip Hop

skip hop
skip hop

The Skip Hop modern Easy-Access Changing Backpack provides a wide opening, 4 interior mesh pockets, a waterproof and wipe clean outer, 2 quick access, insulated side bottle pockets, padded changing mat and adjustable cushioned shoulder straps for comfort. Stand E80.
(Paraphrased from press release)

skip hop bag
skip hop bag

Lily and Ribbon

lily and ribbon logo
lily and ribbon logo

Be fashionable with Lily & Ribbon’s new gorgeous maternity and nursery dresses that allow you to nurse by invisible hidden zips. Great for the day or at night with a pair of heels. Stand F72. (Paraphrased from press release)

lily and ribbon dress
lily and ribbon dress

Hey Mindy

hey mindy logo
hey mindy logo

Hey Mindy’s Pockets are bags that can be worn with your baby carrier, allowing you to be hands-free on the go.  The “Pocket mini” clips to the strap of your baby carrier and is made to hold parent essentials and the “Big Pocket” sits at the base of your carrier and is large enough to store a baby bottle, spare nappy and some wipes. Stand C28. (Paraphrased from press release).

mindys pockets
mindys pockets

Mercedes-Benz Hartan

Mercedes logo
Mercedes logo

The new Mercedes-Benz-Hartan Avantgarde stroller has a carrycot with a high ergonomic position when attached to the stroller, allowing easy interaction with your baby and helps to avoid traffic pollution. Stand D53. (Paraphrased from press release).

mercedes pram
mercedes pram

Car Shades

car shades
car shades

Car Shades are launching their rear passenger door sets, providing great protection and full window coverage, without the need for ‘sucker’ cups. Stand F82. (Paraphrased from press release).

car shades
car shades


ARK have developed a safe and protective shield from the elements using technical fabric inspired by the space industry as an easy solution for daytime sleep, dimming the lights, blocking heat build-up, UV rays and insects. ARK have also developed a child-centered travel system that supports the first 1000 days of life called the Best Start Pushchair. It’s made from only natural fabrics that are chemical free, breathable, antibacterial and hypoallergenic. It also provides a regulated climate with patent-pending airflow ventilation system, combined with temperature indicator and real sheep wool layering. Stand D27 and G34. (Paraphrased from press release).

For tech loving parents:



Bluebell is a smart monitor for baby and parent. It’s made up of three products, including a parent wearable advice in the form of a wristband, a baby monitor, which can be attached to a baby’s clothes or sleepsuit, and smart hub. Bluebell will be taking pre-orders at the show. They have an incredible battery life, it silently monitors breathing, sleep, rolling on tummy and skin temperature and sends alerts about these to the Parent wristband and Mobile app. The Parent wristband tracks sleep, steps and mood to look after parent’s wellbeing. The Smart hub plays lullabies and has a soft night light to promote sleep – these can be controlled from your Mobile app. Stand D35. (Paraphrased from press release).

Bluebell monitor
Bluebell monitor

Medela Swing Flex


Medela will be unveiling its brand new, research based, Flex Technology breast pump. It is the first breast pump that is shaped around you by adapting to the mums’ natural breast shape and is available in 4 sizes. It is also clinically proven to get 11% more milk. The new Medela Flex is a unique oval-shaped breast shield that can be rotated 360% allowing mums to find the right position to suit their individual shape when expressing. It is available in Swing Flex and Swing Maxi Flex, the 100% BPA free design, provides a closed system and allows mums to pump in any position she chooses. This will GO LIVE on Medela’s website ( THIS FRIDAY! Stand F80. (paraphrased from press release).

Breast pump
Breast pump

Owlet Baby Care

Owlet baby care logo
Owlet baby care logo

Owlet Baby Care presents the revolutionary Owlet Smart Sock 2 with cutting edge ‘pulse oximetry’ technology that tracks their baby’s heart rate and oxygen levels while baby sleeps.  The Smart Sock sends notifications via a Bluetooth low energy (BLE) base station to the parents’ smartphone. If a baby’s heart rate or oxygen levels deviate outside of pre-set levels, parents are notified by the base station and the Owlet app. Stand F64. (Paraphrased from press release).

owlet product
owlet product



UV Dummy Steriliser that’ll kill bacteria and sterilise your baby’s dummy in just 3 minutes, without water or a microwave. Simply pop your dummy in, switch it on, let it get to work and when it’s done, you can use it straight away because there’s no cooling off time needed.  Stand F20. (Paraphrased from press release).

Nuby dummy
Nuby dummy

For parents who want to go green:



New, eco-friendly products – their new Baby Bottle Cleaner is a 100% biodegradable, plant based cleaner designed to ensure thorough cleaning of baby’s feeding equipment before sterilising. It is dermatologically tested and formulated for sensitive skin, making it kinds to hands, and it is 100% effective on removing milk residue. Stand G80. (Paraphrased from press release).

Milton cleaner
Milton cleaner

Mum & You

mum and you
mum and you

New Eco-nappies now feature Smart Tube technology, improving fit and avoiding bulkiness, giving you 12 hours of overnight peace of mind!

New baby wipes are still biodegradable and compostable, but now boast 99.5% natural ingredients. The plant fibres and over 98% water mean they’re kind to both the planet and your baby’s delicate skin. Stand F88. (Paraphrased from press release).



These cereals have been developed using only the finest oats, rice, wheat, maize, millet, barley, spelt, rye and fruit. Their cereals provide the ideal balance of taste, texture and nutrition for all stages of weaning. Stand F90. (Paraphrased from press release)

Kendamil cereals
Kendamil cereals


AmaWrap logo
AmaWrap logo

The Amawrap carrier is a 100% natural cotton wrap, ideal from newborn, is tested to the latest and most relevant safety standards and is a certified supportive, “Hip-Healthy” product. Alongside their core colours, they have recently started a unique line of prints to keep their products on trend. Stand D44. (Paraphrased from press release).

AmaWrap carrier
AmaWrap carrier

Keeping Baby Close

Sweet Dreamers Ewan the Dream Sheep

sweet dreamers
sweet dreamers

Sweet Dreamers unveiled an upgraded version of the iconic and multi-award winning ‘Ewan the Dream Sheep’ sleep aid last year. The upgraded version has a MoonMode smartCRY sensor automatically activates when baby stirs and effortlessly resettles little ones. Ewan now comes with a removeable control pod so it can be washed. Like the original and much loved Ewan the Dream Sheep, Ewan Deluxe mimics the comfort of the womb with soft pink glow and selection of soothing sounds, including the actual recording of a heartbeat and womb, as well as a vacuum cleaner, rainfall and a harp melody. See their full collection at the show. Stand G75. (paraphrased from press release).

Ewan deluxe
Ewan deluxe


Tula logo
Tula logo

New Tula Coast Explore, providing parents with the ultimate in freedom and flexibility. Lightweight and well-ventilated, it features the same iconic design of the much-loved Tula Explore but with a breathable mesh panel that provides practical ventilation – perfect for the upcoming summer months! Stand G70. (Paraphrased form press release)

Tula wrap
Tula wrap

The Pod Collection

The Pod Collection
The Pod Collection

Gorgeous, sustainable ready-to-wear fashion options that grow with your bump, can be worn post pregnancy and are nursing friendly too. Stand C42, (Paraphrased from press release).

The Pod Collection dress
The Pod Collection dress

For the Nursery


Nibbling logo
Nibbling logo

Royal Range of textured teething toys made from BPA Free non-toxic silicone which are soft enough to relive teething pain and just the right size for small little hands. These versatile teething toys can attach on a buggy with the handy cord that has a breakaway clasp for added versatility. Parents can also wear the cute teethers around their neck as a pendant, providing their little one with a teething buddy as they nurse or sit on their lap. The medical silicone is robust and can be used at bath time, taken to the beach and washed in the dishwasher or popped in the steriliser. Stand G72. (Paraphrased from press release)

Nibbling royal teether
Nibbling royal teether

Exclusive show offers and competitions

The Baby Show knows just how important budgeting is as a parent, so they help as much as they can. Exhibitors will have lots of exclusive show offers, discounts and competitions.

At the time of writing, these offers will be available at the show (show offers and competitions are subject to terms and conditions):

(pictures courtesy of


amawrap for the The Baby Show with Made for Mums, NEC Birmingham

Show offer: £10 off all products at The Baby Show


Aqua Wipes Logo
Aqua Wipes Logo

Show offers: 2 x 64 wipes packs for £5 (RRP £2.89 per pack). 1 x Value Bag (4 x 64 wipe packs) for £8 (RRP: £14.99 each). 1 x Printed Carton (12 x 64 wipe packs) for £20 (RRP £29.50 each).

Competition: Aqua Wipes are running a competition to win a gorgeous Aqua Wipes hamper!  This includes a Value Bag containing 4 x 64 wipe packs, 2 x 64 wipe packs, 4 x 12 wipe travel packs and two cute little rubber ducks! To enter this raffle you just need to purchase a Value Bag (4 x 64 packs) or a Printed Carton (12 x 64 packs) at the show. 


beaming-baby for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: 60% off exclusive one week starter bundle, including the UK’s most Bio-Degradable Nappies, Organic Plastic-Free Baby Wipes and Cornstarch Nappy Bags. Worth over £20, Yours for just £9.99 at the Show. Save 60%! Plus 20% Off Everything on our Stand.

Competition: Sign Up for the chance to Win a 1 Month supply of our entire Eco-Friendly range, including Bio-Degradable Nappies, Organic Baby Wipes, Cornstarch Nappy Sacks and Organic Bathtime products. Worth over £90! Free to Enter on our stand D24!


bizzi-growin for the The Baby Show with Made for Mums, NEC Birmingham
bizzi growin

Show Offer: 10% discount on all products at The Baby Show 


Bluebell for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Bluebell will be offering 10% off at The Baby Show. The show price will be £269. Head on over to D35 to check it out!


Bumbo for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: 15% off all products at The Baby Show 


Busy Bees nursery
Busy Bees nursery

Show Offer: Busy Bees Childcare are offering an exclusive opportunity of free registration and 25% off three months fees. And the first 50 visitors of each day will take home a ‘Buzz the Bee’ plushie.

You will have the opportunity to meet a selection of Busy Bees’ best Nursery Managers, who will help answer any questions about childcare, as well as being able to advise parents on where their nearest busy bees’ nursery is located, using the roaming iPads on stand. If it’s a job in childcare you’re after, then look no further, two members of the recruitment team will be on hand to support and answer any questions you may have.


campbell-books for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Up to half price on their latest range of specialist books for babies and toddlers


car_shades for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: All Car Shades are tailor-made to the exact size of the car windows for a perfect fit. 1) Full rear window set £50. These include Car Shades for the rear passenger doors, load bay windows and the boot – a saving of over 35% or 2) Rear passenger window set £35. This set includes Car Shades for the rear passenger door windows – a saving of over 20%  

Competition: How quick can you fit your Car Shades? On the stand, we will have a rear passenger car door that visitors can use to fit an actual Car Shade to the window. The fastest 3 people to fit the Car Shade each day of the show will win a full set of Car Shades worth over £80


cuddledry for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: £5 off all handsfree towels and £5 off all toddler towel. Baby bathtime bundles only £30- includes a handsfree towel and two Cuddlemitts worth £4.99 each

Competition: Win a bundle of goodies from Childs Farm by entering our email draw. Winner to be contacted via email after the show.


custom-gifts for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: 10% off all products on and FREE UK Mainland Delivery


easy-tots for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Free two pack of silicone bibs with fork and spoon (worth £11.99) when customers buy two EasyMat suction plates or bowls. Free learning baby cutlery with every purchase of an EasyTots suction plate or bowl


ergo-baby for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Free Stroller Carry Bag worth £24.90 when you purchase the Ergobaby Metro Compact City Stroller


Ergopouch for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: 15% off everything at The Baby Show 


future health bank for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Up to 15% off our stem cell collection services. Future Health Biobank is the world’s most accredited and the UK’s largest stem cell bank. We are offering special discounts on our most popular services at the show as well as tailor-made payment plans to suit every budget.


hippychick for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Everything on the stand will have at least 20% off. Select Nattou Rockers 40% off. Hippychick Hipseat 25% off


Hotmilk Lingerie for the The Baby Show with Made for Mums, NEC Birmingham
Hotmilk Lingerie

Show Offer: Buy any two nursing bras and get the third free!  Experienced nursing bra experts will be on hand who can assist you with finding the right maternity and/or breastfeeding bra and we have amazing Expo specials! 

Competition: Plus sign up and win! Sign up and go in the draw to win over £250!


Hot tea mama for the The Baby Show with Made for Mums, NEC Birmingham
Hot tea mama

Show Offer: Drop by stand G45 throughout the show for the chance to win the ultimate tea prize! By the end of The Baby Show, we’ll be giving away our complete tea range to one lucky winner, along with a fab mug so you can drink your delicious tea! Simply drop by G45 with your email address, and on the final day we’ll announce the winner on our social accounts.


kendamil for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: A free box of Kendamil Cereal or Kendamil Organic Cereal with every purchase of Kendamil or Kendamil Organic Milk


little knights for the The Baby Show with Made for Mums, NEC Birmingham
little knights

Show Offer: By using the code ‘NEC2019’ at our checkout, enjoy 20% off of our entire range! Offer is 1 use only and expires midnight 31st August.


Mam for the The Baby Show with Made for Mums, NEC Birmingham

Show Offers Free MAM 130ml Easy Start Anti Colic Self Sterilising Bottle & Start 0-2m Soother (worth £7.99).

33% off Newborn Essentials Steriliser & Breastfeeding Set including – 6in1 Electric Steriliser & Bottle Warmer, 2in1 Single Electric Breast Pump, 4x 130/160ml Easy Start Anti Colic Bottle, 7x Storage Solution Pots, 2x Nipple Shields – Size 160x Breast Pads, 2x 0-2m Start Soothers, 1x Bottle Soft Brush, 1x Teat Tongs – Show price £170 (RRP £225) .

30% off new MAM 6in1 Electric steriliser & Bottle Warmer including – 1x Electric Steriliser, 1x Express Warmer, 2x 160ml Easy Start Anti Colic Bottle, 2x Start 0-2M Soothers, 1x Teat Tongs – Show price £63 (RRP £90)

30% off new MAM 2in1 Single Electric Breast Pump including: 1x Breast Pump 2in1 Electric top including funnel cover, 1x Rechargeable motor unit, 1x Breast Pump 2in1 Adapter, 1x Breast Pump 2in1 Manual top/Pump handle, 2x Easy Start bottle with Sealing Disc (1x 130ml/4.5 oz x 160ml/5.5 oz), 2x Storage Solution – Show price £90 (RRP £130)

43% off Microwave Steam Steriliser including: 1x Microwave Steam Steriliser, 2x 160ml Easy Start Anti Colic Bottle, 1x Start Soother, 1x Teat Tongs – Show price £20 (RRP £35)


mama designs for the The Baby Show with Made for Mums, NEC Birmingham
mama designs

Show Offer: Various show offers available on everything (up to 25% off)


mama mio for the The Baby Show with Made for Mums, NEC Birmingham
mama mio

Show Offer: Save £20 on an exclusive baby show bundle containing Mama Mio’s iconic Tummy Rub Butter. Soothe weary ankles with our Lucky Legs cooling gel, and get hold of The Tummy Rub Butter and The Tummy Rub Oil for just £50.

Save up to 30% on all Mama Mio products being sold at The Baby Show, including our Tummy Rub Butter which is clinically proven to protect against stretch marks.

For fourth trimester mamas we have our boob soothing range on offer. Save 20% on our popular Nipple Balm and Boob Tube bundle. 


mum and you for the The Baby Show with Made for Mums, NEC Birmingham
mum and you

Show Offer: Mum & You have an amazing offer of 2 for £10 on all toiletries. Their 98% water and fully biodegradable wipes will be on offer for £1


munchkin and bear for the The Baby Show with Made for Mums, NEC Birmingham
munchkin and bear

Show Offer: Up to £25 off our stylish, reversible play mats (shipped straight to your door)

Competition: A one time chance to win a luxury padded play mat for you and your family to enjoy play time in style – pop over to our stand to enter


muslinz for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: MuslinZ – 100% cotton Gift set – Just £20 (RRP £30) – set of two large swaddle MuslinZ, six Muslin squares and three Muslin dribble bibs of your choice from the range 

MuslinZ luxury bamboo-organic cotton large two pack 120cms swaddles just £15 (RRP £19.99) – three pack 70cms Squares just £10 (RRP £12.99)

MuslinZ washable nappies starter/trial kit £25

AppleCheeks washable nappies starter/trial kit £65 – Perfect for those considering using washable nappies


naturally baby for the The Baby Show with Made for Mums, NEC Birmingham
naturally baby

Show Offer: FREE cloth nappy demo and ‘hands-on’ experience exploring the benefits of switching to re-usable nappies

FREE Baby-Wearing demo using a weighted baby

SAVE ££’s on Birth to Potty Cloth Nappy Kits **FIRST 5 customers each day receive a FREE Re-useable Swim Nappy worth £9.95


my precious creations for the The Baby Show with Made for Mums, NEC Birmingham
my precious creations

Show Offer: 10% off all orders taken at the show. Inkless wipes available – Great for the hospital bag. Hand/ Foot impressions captured of newborns. Fingerprints are taken for silver jewellery


NCT for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Exclusive 10% off NCT course bookings during The Baby Show. The offer also covers other antenatal and postnatal services such as antenatal refreshers for the second time or more, waterbirth add-on workshops, twins and multiples add-on workshops, NCT early days courses and Introducing solid foods workshop.


nourisil for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Nourisil™ MD Scar Gel for only £15 (RRP £25) total saving of £10!


Nuby for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Nuby Ultimate Double Breast Feeding kit – RRP £177.46 – Show price £100 – Includes 1 x Ultimate Double Breast Pump , 1 x Silicone Collector Pump, 50 x milk storage bags, 100 Black & white breast pads and 2 Combat Colic bottles!

Meet your new extra high-tech breast friend – the Double Digital Electric Breast Pump.  With up to 9 levels of stimulation & expression plus a slick touch screen display, this super quiet double pump is the crème de la crème of pumps & won’t let your boobs down, just all the milk you need

Mix & Match across teething, soothing & weaning essentials – any 3 for £10

NEW UV Dummy Steriliser – Meet our mini portable UV steriliser which zaps bacteria away without water, microwaves or chemicals, sterilising your dummies in only 3 minutes! A game-changing must-have solution you can pop in your bag or fasten to your pushchair. Show price £15 (RRP £20

NEW Reduce Reflux Bottles ONLY £8. These Reduce Reflux Bottles are designed to sort those pesky reflux problems & make your baby feel more comfy when feeding.  Remove the weighted straw and you’ve got a standard bottle too!

FREE Combat Colic Bottle & Dummy to everyone who signs up to our Baby Club.


oyster for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: We have some unmissable packages expectant parents can look forward to! Plus a number of upgrade options designed to enhance your experience


Photography for little people
Photography for little people

Show Offer: Free mini leather album with 10 images available with any purchase from our wall collection that includes images


Posy and Beau for the The Baby Show with Made for Mums, NEC Birmingham
Posy and Beau

Show Offer: 10% off when you spend £40 or more


skip hop for the The Baby Show with Made for Mums, NEC Birmingham
skip hop

Show Offer:Save up to 30% on all changing bags, playtime, toys, accessories and bathtime products


sleepyhead for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Up to 15% off Sleepyhead Pods.Up to 15% off ergoPouch organic Cocoon Swaddles. Up to 15% off Bumbo Products.


the gro company for the The Baby Show with Made for Mums, NEC Birmingham
The Gro Company

Show Offer: The Gro Company will be offering the £99 bundle offer, which includes two Grosnugs, twp Grobags, one Grofriend and one Groegg – RRP £180


The Pod Collection
The Pod Collection

Competition: The Pod Collection is hosting the ultimate MAMA competition at The Baby Show. Head on over to their stand to be in with the chance to win a wonderful prize that you will cherish


Zoe for the The Baby Show with Made for Mums, NEC Birmingham

Show Offer: Up to 60% off Muslin Squares. Up to 30% toddler clothing and baby grows. 25% off Snuggle Blankets

Planning your day at The Baby Show

Family-friendly facilities

The Baby Show isn’t just for expectant parents, but for people who already have children. There is a fantastic range of complimentary facilities on offer.

Tommee Tippee feeding area – stand J20

tommee tippee feeding area for the The Baby Show with Made for Mums, NEC Birmingham
tommee tippee feeding area


  • quiet area for breastfeeding if required (the whole show is, of course, breastfeeding friendly)
  • comfy gliding nursing chairs
  • complimentary breast pads
  • bottle warmers
  • bibs
  • spoons
  • microwaves
  • perfect prep machines
  • complimentary baby food from Babease

Lidl Lupilu and Stokke baby changing area with Tommee Tippee – stand K1


  • clean, safe, warm environment
  • Complimentary Lidl nappies
  • Complimentary Lidl wipes
  • Stokke changing tables and mats
  • Tommee Tippee Sangenic nappy bins

Playtime with Munchkin and Bear – stand 70

Munchkin and bear for the The Baby Show with Made for Mums, NEC Birmingham
Munchkin and bear

Enjoy beautiful and practical play mats designed by mums who didn’t want their homes to look like a creche! Their play mats are padded, nontoxic, wipe clean, waterproof, reversible and durable.

Joie central cafe

Joie logo for the The Baby Show with Made for Mums, NEC Birmingham
Joie logo

Take a break and try out their new range of highchairs.

Baby Cafe

baby cafe for the The Baby Show with Made for Mums, NEC Birmingham
baby cafe
  • Specialist breastfeeding drop-ins
  • Breastfeeding specialist on hand
  • combination feeding support
  • For expectant, new or experienced parents

The kids corner – stand C71

kids corner for the The Baby Show with Made for Mums, NEC Birmingham
kids corner

A safe, fun and engaging place for little ones to play while parents have a rest.

Plan your journey to The Baby Show

Here are the NEC Baby Show directions and travel information

Map of The Baby Show

NEC, National Exhibition Centre. North Avenue, Marston Green, Birmingham, B40 1NT.

Travel by train

Travel by train for the The Baby Show with Made for Mums, NEC Birmingham
Travel by train. Photo courtesy of and Shutterstock

The NEC is located a five minute walk from the Birmingham International Railway Station – so a great option for travelling to the venue.

Travel by road

car for the The Baby Show with Made for Mums, NEC Birmingham
Car. Photo courtesy of

The NEC is in a great, central location, so easy to get to by road.

Once you arrive at the NEC, follow the signs for the show you’re visiting.  There are plenty of parking spaces.

  • Express parking – book in advance or pay on site on the day: £20
  • Pre-paid parking – book in advance: £12
  • Pay on site on the day: £16
  • Disabled pre-paid parking – book in advance: £12
  • Disabled pay on site on the day: £16

Booking in advance will save you money and you will receive exclusive food and drink offers.

Click here for parking information and booking.

Travel by bus

Bus for the The Baby Show with Made for Mums, NEC Birmingham
Bus. Photo courtesy of and Shutterstock

Get National Express or Megabus coach services to Birmingham Airport, which is just a short distance from the NEC

Disability Access

Disability access for the The Baby Show with Made for Mums, NEC Birmingham
Disability access. Photo courtesy of and Shutterstock

The NEC aims to be fully accessible and user-friendly for disabled visitors. Click here to view a quick guide to facilities.

Accommodation logo for the The Baby Show with Made for Mums, NEC Birmingham logo. Photo courtesy of

Search hotels near the NEC.

What’s new at The Baby Show

Click here to find out all the exciting things going on this year at The Baby Show.

These include:

  • working with the Nourish app – to support, motivate and inspire us to be kind to ourselves
  • Many brands launching new products at the show
  • Brands receiving awards
  • competition – WIN TICKETS – click here
  • Guides and blogs

Photo gallery of past Baby Shows

If you want to have a nosey at past events and see what to expect, see their photo gallery here, their video gallery here and YouTube channel here.

We really hope we see you at The Baby Show and that this guide was helpful. WATCH THIS SPACE for the post-show destination review.

Real life pre-show destination review of the Baby Show with Made for Mums, NEC Birmingham

The Baby Show addresses

NEC, National Exhibition Centre. North Avenue, Marston Green, Birmingham, B40 1NT. 17th – 19th May 2019

Olymlpia Grand, Olympia London, Hammersmith Road, London, W14 8UX. 18th – 20th October 2019

ExCel London, Royal Victoria Dock, 1 Western Gateway, London, E16 1XL. 28th February – 1st March 2020.

Our other blog posts

If you want to read more product, service and destination reviews, check my post here

Bumps, Babies and Beyond featured image
Real life destination and product review for Peterborough Bumps, Babies and Beyond Baby and Toddler Event

and here:

Ikea Bekvam spice rack, Kallax unit and Latt table: 26 parent hacks for beautiful children's decor and to make parenting easier
26 parent hacks for beautiful children’s decor and to make parenting easier

And here:

product review tommee tippee perfect prep machine
product review tommee tippee perfect prep machine

Don’t forget to check out our YouTube video parent review demonstration on the Tommee Tippee Perfect Prep Machine, or here on our blog and in our mum hack blog post.

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